Do you remember the movies Fast Food Nation and Supersize Me? If you haven’t seen either of them I suggest you bookmark them on your Netflix queue for the next time you find yourself endlessly browsing their library. Both of these films did a great job at summarizing North America’s obsession with fast food and our mind set of supersizing everything in our paths. HOWEVER this post is not about throwing shade to the growing number of fast food chains in our nation. Like many of you I am not ashamed to admit that on some weekends I prefer to stay in and have a dinner date with McDonald’s, TacoBell, anything of the like really as this is a long standing relationship that would never let me down.
That being said I turn your attention to one of the best collections that came out of this season’s Milan fashion week—Jeremy Scott’s debut capsule collection for Moschino. Jeremy Scott has been known to celebrate pop culture with his own namesake label and he didn’t fail to pull out all the stops as the newly appointed creative director for the long celebrated Italian house. Since the days of the late Franco Moschino, the brand has been known for taking a playful jab at the notion of fashion, sending designs down the runway as reminders that the industry should be taken lightly and with an artful eye at hand. I’m imaging Mr. Moschino smiling from ear to ear from heaven with the appointment of Jeremy Scott to his line and shining like a proud papa at Mr. Scott’s debut collection—celebrating junk food (McDonald’s to be exact), hip-hop culture, beer and Cheetos.
This collection has put the fashion crowd in a frenzy while simultaneously suggesting that working at McDonald’s could be the new “it” career should the employees begin to don Jeremy Scott’s creations. Aside from the re-imagined McDonald’s uniforms, Jeremy made sure the looks were accompanied by cheeky accessories in Ronald McDonald red and yellow with Moschino’s trademark heart re-illustrated to match the infamous golden arches.
If I were a girl and a rich girl for that matter you bet your ass I’d be buying up the entire capsule collection. For the time being I’ve settled for what is destined to be one of the collection’s more iconic pieces—the French fries iPhone case. I’ll post more about that once it’s arrived from Italy. Until then drool over my favorite picks from the runway and try not to become as obsessed as I am with Jeremy Scott’s newest endeavor.